Burger King UK: Offline to Online Food Delivery

Current CEO of Burger King UK

Why is this interview interesting?

  • How QSR restaurants are adapting to rapid delivery order growth
  • Adapting the store base and forecasted net new stores going forward
  • Why using all aggregators is preferred over exclusive deals
  • How brands can convert customers from 3P to 1P channels
  • Challenges running your own delivery
  • Balancing 3P and direct channels to meet customer demands
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Executive Bio

Alisdair Murdoch

Current CEO of Burger King UK

Alisdair is one of the most experienced restaurant executives in the UK. He is the Current CEO of Burger King, the UK master franchise of the brand owned by Restaurant Brands International. Alisdair spent seven years as CEO of GBK, Gourmet Burger Kitchen, a leading casual dining chain in the UK, and was previously the CEO of Pizza Express, Pizza Hut UK after starting his career in Operational roles at KFC UK. Read more

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Burger King UK: Offline to Online Food Delivery(April 12, 2021)

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