Burger King UK: Offline to Online Food Delivery
Current CEO of Burger King UK
inpractise.com/articles/burger-king-uk:-adapting-to-online-delivery
Why is this interview interesting?
- How QSR restaurants are adapting to rapid delivery order growth
- Adapting the store base and forecasted net new stores going forward
- Why using all aggregators is preferred over exclusive deals
- How brands can convert customers from 3P to 1P channels
- Challenges running your own delivery
- Balancing 3P and direct channels to meet customer demands
Burger King UK: Offline to Online Food Delivery(April 12, 2021)
Alisdair Murdoch
Current CEO of Burger King UK
Alisdair is one of the most experienced restaurant executives in the UK. He is the Current CEO of Burger King, the UK master franchise of the brand owned by Restaurant Brands International. Alisdair spent seven years as CEO of GBK, Gourmet Burger Kitchen, a leading casual dining chain in the UK, and was previously the CEO of Pizza Express, Pizza Hut UK after starting his career in Operational roles at KFC UK.
Interview Transcript
This is a snippet of the transcript, sign up to read more.
Related Content
Online Food Delivery: A Restaurant's Perspective
Former Domino's UK CEO & Current Burger King UK CEO
Online Food Delivery: Spain Labor Law & Market Structure Changes
Former Head of Enterprise Sales, EMEA, Uber Eats
Just Eat Takeaway: Protecting the Legacy UK Marketplace
Former Commercial Finance and Strategy Director at Just Eat
Just Eat & Online Food Delivery in Spain
Former Head of Sales at Just Eat, Spain
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2023 IP 1 Ltd. All rights reserved.