Mercadona and Discount Food Retail

Current CEO of Future Retail and former CEO of Dinosol Supermercados

Why is this interview interesting?

  • Why Mercadona has the highest sales per square metre in Europe
  • Comparison of Mercadona business model and assortment versus Aldi/Lidl
  • Mercadona’s unique relationship with suppliers
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Executive Bio

Javier Perez de Leza

Current CEO of Future Retail and former CEO of Dinosol Supermercados

Javier has over 25 years experience in food retail, specifically leading super and hypermarket chains in Spain and other parts of Europe, including Eastern Europe and the Canary Islands. Notably, he was CEO and Shareholder at Grupo Dinosol, Senior VP and Regional Operating Officer for METRO for Spain as well as Operations Director at Makro Spain. He is currently the founder and CEO of Spain’s leading food retail consultancy Future Retail.Read more

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Mercadona and Discount Food Retail(December 4, 2019)

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