Javier Delgado Muerza, the Former Head of Google Travel who is now the Chief Commercial Officer at Iberostar Hotels in Spain, explores the structural changes in hotel distribution and the role of Google in the travel ecosystem.

You will learn:

• COVID impact on hotel occupancy and traffic
• Why the OTAs are set to gain power in the travel value chain post-covid
• Google's position in the travel ecosystem versus the OTA's
• How hotels can outbid OTA's on HotelAds
• Challenges for independent hotels driving direct distribution