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S4 Capital's Integrated Offering

Sir Martin Sorrell
Founder of WPP and Founder, Executive Chairman S4 Capital

Learning outcomes

  • Benefits of integrating content and media buying and options for S4 to add more services to the client

Executive Bio

Sir Martin Sorrell

Founder of WPP and Founder, Executive Chairman S4 Capital

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and six in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over two years, S4 Capital plc has over 2870 people in 30 countries, with a market capitalization of over $2.7 billion. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.Read more

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Interview Transcript

What is the advantage in having MediaMonks and MightyHive closer together or more integrated, versus the Accenture’s of the world?

Again, it comes back to the motor torpedo boat versus the aircraft carrier; to have a fully integrated business, where people work – that much overworked word – seamlessly, together. On the call to Australia, I had our content people and our data and analytics and digital media people and they work extremely closely. We are moving towards one office in each city. We operate in about 46 cities, in 30 countries. Actually, the great thing about Covid – if there is a great thing about it, as at least 1.6 million people have been killed by this virus; it’s probably higher, given the lack of the veracity of the statistics – is that one of the things it has done has made us eject offices and reduce the number of offices much more quickly than we would have done anyway. Sydney is a very good example. Melbourne were probably in one building already because of jettisoning leases but, in Sydney, we’ll move together as well.

Can we focus on the consultancies, for a moment, and the deep relationships they have with the C-suite and doing digital transformation?

Accenture had a deep relationship with BMW and it didn’t do them any good in the review.

Why do you think that is?

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