Sir Martin Sorrell, Founder and Former CEO of WPP and Current Executive Chairman at S4 Capital, shares insight into the evolution of the advertising industry and the unique structure and positioning of S4 Capital.

We will explore:

• How to organize operating companies in a holding company structure
• Balancing cohesion and accountability within holding companies
• How customers are evolving and in-housing advertising budgets
• Transparency and analog vs digital media buying profitability
• Advantages of S4’s integrated value proposition
• Challenges for traditional agencies and break up opportunity
• Why S4 has a competitive advantage over large incumbents