Building Luxury Brands | In Practise

Building Luxury Brands

Video Series Summary

Bottega Veneta is a luxury Italian leather goods brand which was bought by Gucci in 2001 and has over $1bn annual sales.

Lisa Pomerantz, the Former CMO at Bottega Veneta and Michael Kors, shares her experience in building and marketing both brands globally.

During this course, we will explore:

  • Formulating an integrated marketing communication strategy
  • The heritage of Bottega Veneta and how the brand connected with consumers
  • The importance of communicating what you stand for as a brand
  • How Michael Kors built a brand and challenges scaling
  • Core pieces of advice for young marketers entering the luxury world