Formulating a Marketing Plan
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
inpractise.com/articles/bacardi-reviving-brand
Why is this interview interesting?
- How Bacardi approached reviving the rum brand as a recruitment product
- The importance of connection moments between the brand and consumer
Andy Gibson
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
Andy began his career at Diageo in 1999 where he was primed in the Diageo Way of Brand Building and led various different spirit brands across different continents. In 2011, he joined Carlton United Breweries, the leading beer company in Australia, as Chief Marketing Officer where he led the revival of the VB brand. In 2013, Andy joined Bacardi as CMO where he managed the global brand portfolio including Bacardi, Grey Goose and Bombay Sapphire generating revenue of over $4bn. In 2015, Andy joined Walgreens Boots Alliance, the $26bn revenue global pharmacy, where he led the Global Brands Portfolio.
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