Bacardi Brand Marketing & Storytelling
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
inpractise.com/articles/bacardi-marketing
Why is this interview interesting?
- The three core principles of the Diageo Way of Brand Building
- How Bacardi told stories of the heritage for the core rum brand
- The story and campaign of Grey Goose and how to connect with consumers
- The importance of connecting with consumers as a brand marketeer
Bacardi Brand Marketing & Storytelling(March 26, 2020)
Andy Gibson
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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