Bacardi Brand Marketing & Storytelling
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
inpractise.com/articles/bacardi-marketing
Why is this interview interesting?
- The three core principles of the Diageo Way of Brand Building
- How Bacardi told stories of the heritage for the core rum brand
- The story and campaign of Grey Goose and how to connect with consumers
- The importance of connecting with consumers as a brand marketeer
Bacardi Brand Marketing & Storytelling(March 26, 2020)
Andy Gibson
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
Andy began his career at Diageo in 1999 where he was primed in the Diageo Way of Brand Building and led various different spirit brands across different continents. In 2011, he joined Carlton United Breweries, the leading beer company in Australia, as Chief Marketing Officer where he led the revival of the VB brand. In 2013, Andy joined Bacardi as CMO where he managed the global brand portfolio including Bacardi, Grey Goose and Bombay Sapphire generating revenue of over $4bn. In 2015, Andy joined Walgreens Boots Alliance, the $26bn revenue global pharmacy, where he led the Global Brands Portfolio.
Interview Transcript
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