IP InterviewPublished September 9, 2020
Zillow Group: Premier Agent Pricing Strategies
inpractise.com/articles/zg-premier-agent-pricing
Executive Bio
Tony Small
Former Senior Vice President at Zillow Group
Why is this interview interesting?
- How agents engage with Premier agent versus alternative listing sites or Facebook
- The original share of voice pricing model
- Core drivers of pricing and how Zillow ensures a minimum agent ROI
- Impact of the 2016 roll-out of Premier Agent Concierge and how Zillow moved down the transaction to add more value
- Flex Pricing margin impact and risks to Zillow
- Outlook on the iBuying programme and competitive advantages for Zillow Group
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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