Zillow Group: Premier Agent Pricing Strategies

Former Senior Vice President at Zillow Group

Why is this interview interesting?

  • How agents engage with Premier agent versus alternative listing sites or Facebook
  • The original share of voice pricing model
  • Core drivers of pricing and how Zillow ensures a minimum agent ROI
  • Impact of the 2016 roll-out of Premier Agent Concierge and how Zillow moved down the transaction to add more value
  • Flex Pricing margin impact and risks to Zillow
  • Outlook on the iBuying programme and competitive advantages for Zillow Group
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Executive Bio

Tony Small

Former Senior Vice President at Zillow Group

Tony was one of the first 70 employees and a Former SVP of Zillow Group. He joined in 2009 as VP of Sales Strategy where he was responsible for managing the Premier Agent business and helped lead growth in revenue over 200x until 2018. Tony also led sales and strategy for Zillow Mortgages, New Construction and Display during his tenure plus was involved in the very early iterations of Flex pricing models. Prior to Zillow, Tony spent 5 years at Amazon and 3 years at Microsoft. Read more

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Zillow Group: Premier Agent Pricing Strategies(August 31, 2020)

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