YouGov & Online Market Research
Founding Director at YouGov
inpractise.com/articles/yougov-market-research
Why is this interview interesting?
- How a custom research project is structured
- The competitive advantage of YouGov’s panel
- YouGov’s Cube and how to leverage the existing panel data
- How custom research complements the syndicated data product
- Costs and challenges driving panel engagement
- Challenges and opportunities for YouGov in the US versus Nielsen and Kantar
- Opportunities for new products such as YouChat, YouDirect, and YouSafe
YouGov & Online Market Research(January 12, 2021)
Joe Twyman
Founding Director at YouGov
Interview Transcript
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