IP InterviewPublished January 26, 2021
YouGov & Online Market Research
inpractise.com/articles/yougov-market-research
Executive Bio
Joe Twyman
Founding Director at YouGov
Why is this interview interesting?
- How a custom research project is structured
- The competitive advantage of YouGov’s panel
- YouGov’s Cube and how to leverage the existing panel data
- How custom research complements the syndicated data product
- Costs and challenges driving panel engagement
- Challenges and opportunities for YouGov in the US versus Nielsen and Kantar
- Opportunities for new products such as YouChat, YouDirect, and YouSafe
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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