Westwing: Business Model Design and Growth Strategy
Former Regional CFO at Westwing
inpractise.com/articles/westwing-business-model-design-and-growth-strategy
Westwing Group SE
Why is this company interesting?
Westwing is a leading European DTC home furnishings retailer. The company has a large, underpenetrated TAM, strong customer relationships and lucrative cohort economics which should allow for a long period of growth.
As a result of its content-led marketing strategy, Westwing has very high levels of customer engagement (>85% of Westwing customers visit the site over 100x per year) and loyal customers (consistent 90%+ customer retention, while 80% of orders are from repeat customers).
The company has also proven strong profitability, generating 16.9% EBITDA margins in its core DACH region in 2020. Westwing has set a long-term target of 15% EBITDA margins.
The company employs minimal capital (capex 2% of sales and negative working capital). As a result of the large TAM and loyal customer base, Westwing may have a long runway for growth and attractive cash flow generation.
Former Regional CFO at Westwing
Interview Transcript
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