Webflow: Enterprise Customer Angle

Current CTO at Shift Technologies

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Current CTO at Shift Technologies

The executive is the CTO of Shift and a large enterprise customer of Webflow, a Wix competitor.Read more

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I think your experience is, primarily, with Webflow so we definitely want to focus on where your expertise is. But if you have any thoughts on Wix, I’d be curious to hear them.

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The first thing is, in terms of your positioning, Wix is not positioned as being a developer tool. Webflow definitely is. Here’s the thing with Webflow; they started out as being a tool for designers. They wanted to give designers the ability to create and launch websites, without needing engineers. I don’t think they fully succeeded at that. The designers can create simple websites but they cannot create very complex ones, using Webflow.

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