Webflow: Enterprise Customer Angle
Current CTO at Shift Technologies
inpractise.com/articles/webflow-enterprise-customer-angle
Wix.com Ltd
Why is this company interesting?
Wix is an Israeli software company that enables its users to create a professional website utilising a drag and drop interface. Coding knowledge is not required. The company operates a freemium model and has 220 million subscribers of which six million are paid subscribers as of April 2022. Wix has a founder-manager who has created an entrepreneurial team-based culture, a large addressable market and sticky subscription revenues. Wix is now trying to expand into the professional end of the market through agencies.
Current CTO at Shift Technologies
Interview Transcript
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I think your experience is, primarily, with Webflow so we definitely want to focus on where your expertise is. But if you have any thoughts on Wix, I’d be curious to hear them.
The first thing is, in terms of your positioning, Wix is not positioned as being a developer tool. Webflow definitely is. Here’s the thing with Webflow; they started out as being a tool for designers. They wanted to give designers the ability to create and launch websites, without needing engineers. I don’t think they fully succeeded at that. The designers can create simple websites but they cannot create very complex ones, using Webflow.
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