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Partner Interview
Published October 19, 2022

Webflow: Enterprise Customer Angle

Executive Bio

Current CTO at Shift Technologies

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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I think your experience is, primarily, with Webflow so we definitely want to focus on where your expertise is. But if you have any thoughts on Wix, I’d be curious to hear them.

The first thing is, in terms of your positioning, Wix is not positioned as being a developer tool. Webflow definitely is. Here’s the thing with Webflow; they started out as being a tool for designers. They wanted to give designers the ability to create and launch websites, without needing engineers. I don’t think they fully succeeded at that. The designers can create simple websites but they cannot create very complex ones, using Webflow.

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