Vroom, Carvana, & Optimising Vertical Integration
Cofounder at Vroom
inpractise.com/articles/vrm-cvna-vertical-integration
Why is this interview interesting?
- How data science is at the heart of Vroom’s business model
- Why Vroom started selling only low mileage, later models
- How to think about optimising vertical integration
- Why reconditioning is potentially less important than last mile logistics for online used car platforms
- How Carmax could compete with online retailers
- Limitations to online players scaling to 1-2m retail units sold per year
Vroom, Carvana, & Optimising Vertical Integration(January 11, 2021)
Elie Wurtman
Cofounder at Vroom
Elie Wurtman is the cofounder of Vroom, one of the largest online used car retailers in the US, and has over two decades of experience as an entrepreneur, executive, and investor. He is also the co-founder and Partner at PICO Venture Partners, a venture capital firm that led the first financing round in Vroom in 2014. Elie started his career as a serial entrepreneur and company builder. He launched his first company in 1993 and took 3 companies from founding to IPO. As co-founder and CEO of Deltathree, Jerusalem’s first unicorn, Elie led the company from its founding to 60 points of presence globally with operations in 35 countries. Elie has led the second chapter of his career as a venture investor and social entrepreneur. Elie was previously a General Partner at Benchmark Capital Israel. Prior to Benchmark, he was CEO of JVP Studio, before founding Vroom in 2014. Elie is passionate about education, social impact, and positioning his hometown Jerusalem at the forefront of innovation. He is also an Aspen Institute Global Leadership Fellow, and sits on the boards of the Tower of David Museum and Regavim.
Interview Transcript
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