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Yes, for instance, why did you decide to approach private equity? Why did you choose Visma? What was the difference in your thinking?

We wanted to grow and needed the support to do so. Visma was an attractive choice not only for us but also for our employees who continue to work in the company. As a strategic buyer, Visma sees the benefits and synergies with their other areas of business. This is more appealing than working with a VC fund. I have founded three startups and understand what private equity and VC do. They are necessary for market growth, but there is another side to it. Visma is known for letting the companies they acquire operate as they are, as long as they are profitable and fit into their product portfolio.

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