Nikola: Disrupting Trucking Industry Incumbents?
Former CEO & Chairman, Daimler Trucks Asia
inpractise.com/articles/trucking-nikola
Why is this interview interesting?
- Drivers of total cost of ownership for medium and heavy-duty trucks
- Barriers to entry in the medium and heavy duty trucking market
- Drivers of customer purchasing decisions for medium and heavy-duty trucks
- How emissions regulation will drive uptake of new propulsion systems
- Strategic options for Nikola as a new entrant in the heavy-duty trucking market
- Sources of pressure for industry margins in the coming years
Nikola: Disrupting Trucking Industry Incumbents?(July 14, 2020)
Albert Kirchmann
Former CEO & Chairman, Daimler Trucks Asia
Albert has more than 35 years of professional experience in senior management positions in the automotive industry, including over 32 years at Daimler. Among other roles, he was CFO, strategist and product planner for Daimler's global commercial vehicle business. Most recently, he was responsible for the Truck & Bus business of Daimler Asia as CEO and Chairman until 2016. Albert consults on the trucking industry through his consulting firm AXK Group.
Interview Transcript
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