car2go and Car Sharing Economics
Former, Director of Business Innovation, Daimler AG and co-founding CEO of Car2go
inpractise.com/articles/car-sharing
Published on April 13, 2019
Why is this interview interesting?
- The history of the car-sharing market
- Position of the DAI/BMW JV versus Zipcar
- Car sharing use cases and customer type
- The unit economics of car sharing
- Incumbent OEMs positioning as a ‘mobility provider’ versus car maker
car2go and Car Sharing Economics(December 11, 2019)
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Executive Bio
Wilfried Steffen
Former, Director of Business Innovation, Daimler AG and co-founding CEO of Car2go
Wilfried Steffen was a Director at Daimler AG from the 2011-15 where he began the Business Innovation team. He was responsible for leading a team to build new mobility businesses to complement the core automotive operation. During this time Steffen was the founding CEO of Car2go which is one of the leading car sharing platforms in Europe. Before this, Steffen was CEO of Merecedes-Benz UK between 2003-11 and had various other CEO and CFO roles across regions and brands within the Daimler AG Group.
Interview Transcript
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