car2go and Car Sharing Economics

Former, Director of Business Innovation, Daimler AG and co-founding CEO of Car2go

Why is this interview interesting?

  • The history of the car-sharing market
  • Position of the DAI/BMW JV versus Zipcar
  • Car sharing use cases and customer type
  • The unit economics of car sharing
  • Incumbent OEMs positioning as a ‘mobility provider’ versus car maker
Print

Executive Bio

Wilfried Steffen

Former, Director of Business Innovation, Daimler AG and co-founding CEO of Car2go

Wilfried Steffen was a Director at Daimler AG from the 2011-15 where he began the Business Innovation team. He was responsible for leading a team to build new mobility businesses to complement the core automotive operation. During this time Steffen was the founding CEO of Car2go which is one of the leading car sharing platforms in Europe. Before this, Steffen was CEO of Merecedes-Benz UK between 2003-11 and had various other CEO and CFO roles across regions and brands within the Daimler AG Group.Read more

View Profile Page

Interview Transcript

... (transcript preview, sign up to read more) ...

Sign up to read the full interview and hundreds more.

Audio

car2go and Car Sharing Economics(December 11, 2019)

00:00
00:00
Sign up to listen to the full interview and hundreds more.

PARTNER

Speak to Executive

Join waiting list for IP Partner
Did you like this article ?