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IP Interview
Published April 13, 2019

car2go and Car Sharing Economics

MBGMercedes-Benz Groupcar2go
Executive Bio

Wilfried Steffen

Former, Director of Business Innovation, Daimler AG and co-founding CEO of Car2go

Why is this interview interesting?

  • The history of the car-sharing market
  • Position of the DAI/BMW JV versus Zipcar
  • Car sharing use cases and customer type
  • The unit economics of car sharing
  • Incumbent OEMs positioning as a ‘mobility provider’ versus car maker

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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