Thryv Holdings: Driving ARPU Growth Through Cross-Selling
Former Sales Director at Thryv Holdings
inpractise.com/articles/thryv-holdings-driving-arpu-growth-through-cross-selling
Former Sales Director at Thryv Holdings
Interview Transcript
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My question is, from your experience selling to the customer base, if you're selling someone the CRM, how interested do you think they would be in also getting a marketing solution, a reporting and analytics solution, or a payroll solution from Thryv? Do you see that cross-sell as something customers would want, or do you think it might be unnecessary?
When you have that kind of relationship, you're more likely to consider other services from the same provider. If the price is right and it doesn't harm what you're already doing, it's a natural progression to increase the client's value. I understand why they would want to pursue that. Selling new is always challenging. Growing your client base exponentially in terms of ARPU is difficult because you need to get them in the door.
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