The Hut Group: Myprotein Rebranding
Former Marketing Executive at The Hut Group
inpractise.com/articles/the-hut-group-myprotein-rebranding
Former Marketing Executive at The Hut Group
Interview Transcript
This is a snippet of the transcript, sign up to read more.
How does it work then? That's the goal they set out with, but how is it implemented? I assume they conduct various market tests to refine the branding. My understanding is that you were particularly involved in social media and raising awareness for the new brand, especially for a customer category that might not have encountered Myprotein or its associated brands before. How do you attract those customers? What were the key differences in how Myprotein marketed products before the rebrand compared to during the rebrand?
The retail aspect played a significant role, along with repackaging the bags and the site reskin. Each channel developed its own strategy according to the rebrand, presenting the new look and feel. However, I felt the initial strategy was somewhat diluted by the time it reached the channels and was executed as a website reskin and packaging refresh. Due to the business's vast scale and locales, it was challenging to maintain the initial strategy's integrity across all channels.
This is a snippet of the transcript, sign up to read more.
Related Content
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2025 IP 1 Ltd. All rights reserved.