Tesla's Culture and Manufacturing Challenges

Former VP Daimler and Executive Board Member at Tesla

Why is this interview interesting?

  • How Tesla’s culture and organization structure is shaped by Elon Musk
  • Approaches to innovation: Tesla versus incumbents
  • Major manufacturing challenges Tesla will face scaling production

Executive Bio

Herbert Kohler

Former VP Daimler and Executive Board Member at Tesla

Dr. Herbert Kohler served as Vice President of Daimler's Body and Powertrain Research from October 2000 to August 2006. Dr. Kohler was responsible for the Technology Strategy, the Intellectual Property Management and the Certification/ Homologation department of the Mercedes-Benz Cars. Since 1976, Dr. Kohler has served in various positions at Daimler AG, most recently as Vice President of Group Research & Advanced Engineering e-drive & Future Mobility and Chief Environmental Officer since April 2009. In August 2006, he was appointed head of Daimler’s Group Research & Advanced Engineering Vehicle and Powertrain. In 1993, he took the lead of the Strategic Product Planning. Before that, he founded the Environment, Technology and Traffic Center. He served as a Director of Tesla Motors, Inc. since May 2009. In 1982, Prof. Dr. Kohler earned his PhD in engineering from Stuttgart University, who appointed him an honorary professor in 1998.Read more

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Tesla's Culture and Manufacturing Challenges(December 4, 2019)

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