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Proximity is not the primary decision factor. However, if you choose me and I'm coming from across town and you're not satisfied with my service, you might start to consider Aggreko because they're tangibly closer. This might affect delivery costs and timing for service when the machine breaks down or when you need to move it or make adjustments. It's a valid assumption that proximity equals better service, but it doesn't always play out that way.
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In my opinion, the risk originates from every branch. Since they manage an owned fleet, they are accountable for their profit and loss. Sometimes, decisions are made that, in my view, are short-sighted in order to service the customer. For instance, if I'm in downtown Houston and I have a high-profile, large project, say a hospital construction, and I need five 80-foot manlifts. Three of them come from my branch, which has a significant revenue at stake across this large project with numerous customers.
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