Brockhaus Technologies & Bikeleasing: Power within the Value Chain
Former Business Development Manager at Würth Leasing GmbH & Co. KG
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Brockhaus Technologies & Bikeleasing: Power within the Value Chain(June 3, 2024)
Former Business Development Manager at Würth Leasing GmbH & Co. KG
The expert has more than 4 years of experience in the bike leasing market. He started his career with Internetstores, a digital bike retailer. He also worked with the leasing bank Würth to build out and grow their product offering. He currently runs his own consultancy and bike repair & maintenance business.
Interview Transcript
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That is linked to the question as to whether the cost of bikes remains high or might come down. I don't really understand what the barriers to entry are for these component manufacturers?
The biggest barrier is probably dealer acceptance. Many dealers exclusively support Bosch. If you bring them a different brand, they might refuse to service it. We are somewhat innovative; we have three. We have FAZUA; we also work with MAHLE, another significant player from Stuttgart known for their e-bike drive systems. Even for me, if I think about bringing in a new brand, my workshop leader will fight it.
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