IP InterviewPublished April 25, 2020
Booking Holdings: Travel SEO and SEM Travel
inpractise.com/articles/seo-sem-travel-booking
Executive Bio
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Why is this interview interesting?
- How digital marketing budgets are changing during coronavirus pandemic
- Evolution of buying ads on Google
- How the Google auction functions and importance of Adrank and quality score
- How to run AB tests for digital ads
- The role of Google Travel in the industry
- How Booking.com are the best in the industry at SEM
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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