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IP Interview
Published April 25, 2020

Booking Holdings: Travel SEO and SEM Travel

GOOGGoogleGetYourGuide
Executive Bio

Wouter Blok

Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide

Why is this interview interesting?

  • How digital marketing budgets are changing during coronavirus pandemic
  • Evolution of buying ads on Google
  • How the Google auction functions and importance of Adrank and quality score
  • How to run AB tests for digital ads
  • The role of Google Travel in the industry
  • How Booking.com are the best in the industry at SEM

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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