Redbubble: A Perspective from a Top Selling Artist

Independent Artist, Top 10% Seller on Redbbuble

Redbubble

Why is this company interesting?

Redbubble is an Australian-listed three-sided marketplace connecting individual artists, fulfilment partners, and customers. Artists upload unique designs and Redbubble partners with fulfillers to produce 'print-on-demand' (POD) products and ship to consumers.

Redbubble's competitive advantage lies in the 60m long tail of unique designs that drive organic traffic via SEO to customers looking for customised products. The flywheel starts with artists uploading designs, this unique content driving organic traffic which drives sales through the fulfilment network. As the fulfilment network scales, delivery time and cost declines which drives sales and the flywheel again.

Redbubble reminds us of Etsy in 2016; a marketplace with a unique and sticky supply side and a new CEO to focus the company on driving sales for sellers. RBL's 5-year revenue CAGR is +35% with gross margins over 40% and an estimated ~15% long term EBIT margins.

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Executive Bio

Michael Essek

Independent Artist, Top 10% Seller on Redbbuble

Michael is a professional independent artist and likely a top 10% artist on Redbubble. In 2013, he started designing and selling t-shirts online through print-on-demand sites like Redbubble and Teepublic and today his biggest revenue source is Amazon Merch. He earns over $1,000 per month from Redbubble, 2-3x more from Amazon, and <$1,000 from Teepublic and Etsy.Read more

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Redbubble: A Perspective from a Top Selling Artist(August 26, 2021)

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