Redbubble: A Perspective from a Top Selling Artist
Independent Artist, Top 10% Seller on Redbbuble
inpractise.com/articles/redbubble-a-perspective-from-a-top-selling-artist
Articore Group Limited
Why is this company interesting?
Redbubble is an Australian-listed three-sided marketplace connecting individual artists, fulfilment partners, and customers. Artists upload unique designs and Redbubble partners with fulfillers to produce 'print-on-demand' (POD) products and ship to consumers.
Redbubble's competitive advantage lies in the 60m long tail of unique designs that drive organic traffic via SEO to customers looking for customised products. The flywheel starts with artists uploading designs, this unique content driving organic traffic which drives sales through the fulfilment network. As the fulfilment network scales, delivery time and cost declines which drives sales and the flywheel again.
Redbubble reminds us of Etsy in 2016; a marketplace with a unique and sticky supply side and a new CEO to focus the company on driving sales for sellers. RBL's 5-year revenue CAGR is +35% with gross margins over 40% and an estimated ~15% long term EBIT margins.
Redbubble: A Perspective from a Top Selling Artist(August 26, 2021)
Michael Essek
Independent Artist, Top 10% Seller on Redbbuble
Interview Transcript
This is a snippet of the transcript, sign up to read more.
Related Content
Investor Dialogue: Redbubble
Redbubble: Market Size, Product Quality and Customer Acquisition
Former Product Manager at Redbubble
Redbubble: Product Categories, Supplier Relationships, & Growth Opportunities
Former General Product Manager at Redbubble
Redbubble: A Three-Sided Marketplace
Former Chairman at Redbubble and Director at Stockford
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2025 IP 1 Ltd. All rights reserved.