Executive Bio
Michael Essek
Independent Artist, Top 10% Seller on Redbbuble
In Practise Notes
- Amazon sell 2-3x as much per month compared to RBL for this t-shirt designer.
- Amazon may not compete with RBL, but if a large portion of searches start on AMZN, does this reduce the TAM for Redbubble? That user who searches for 'dinosaur t-shirt' starts and maybe finishes on Amazon. Same could be said for Etsy at a given scale.
- Creating consumer mindshare is the biggest challenge for Redbubble. Building brand equity globally as the go-to place for customised products.
- Artists are more of a principal rather than an agent in a transaction on Etsy. It's more expensive for the artist and less profitable.
- The artist believes the biggest competitive risk is IP infringement
- How Redbubble could improve the uploading process for artists
- Suggestions for RBL to improve the artist experience
- In theory, as RBL expand the products they print designs on, the larger the TAM. However, it's unclear just how incremental certain products like jigsaw puzzles or backpacks really are? Also, it's not as easy for artists to use the same design across all products; each design is optimised for the product
- Customer behaviour; is there a limit to how much customisation a person wants? How many customised t-shirts? Or customised furniture? Also, as the customer's income increases, how much does the true quality matter more than customisation?
Interview Transcript
... (transcript preview, sign up to read more) ...
Sign up to read the full interview and hundreds more.
Related Content
Investor Dialogue: Redbubble
Redbubble: Product Categories, Supplier Relationships, & Growth Opportunities
Former General Product Manager at Redbubble
Redbubble: Market Size, Product Quality and Customer Acquisition
Former Product Manager at Redbubble
Redbubble: A Three-Sided Marketplace
Former Chairman at Redbubble and Director at Stockford
Audio
Redbubble: A Perspective from a Top Selling Artist(August 26, 2021)
00:00
00:00
Sign up to listen to the full interview and hundreds more.
Did you like this article ?