Q Mixers: US Distribution

Vice President at Breakthru Beverage Group

Why is this interview interesting?

Premium mixer vs spirits penetration

Fever vs Q US market positioning

How Q works with distributors

Pricing outlook across tonic and dark spirit mixer category

Growth opportunities for Fever and Q


Executive Bio

Vice President at Breakthru Beverage Group

The executive has over 30 years experience in spirits distribution and is the Former Senior Vice President at Brekathru Beverage, one of the largest spirits distributors in the US. Breakthru currently distributes products from suppliers such as Brown Forman, William Grant, and also Q-mixers, the fast-growing tonic brand that competes with Fever Tree.Read more

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