Pinterest: Middle of the Funnel
Former Global Head of Customer Success and Operations at Pinterest
inpractise.com/articles/pins-middle-of-funnel
Why is this interview interesting?
- How user intent differs on Pinterest compared to Google Search, Facebook, or Instagram
- Core differences in middle and end of the funnel user journeys and advertising products
- How advertisers view Pinterest versus other social media inventory
- Comparison of ecommerce on Pinterest and Instagram
- How the advertising measurement differs on Pinterest versus Search
Pinterest: Middle of the Funnel(November 2, 2020)
Dutta Satadip
Former Global Head of Customer Success and Operations at Pinterest
Dutta is the Former Global Head of Customer Success and Operations at Pinterest. He was responsible for all Post Sales and Customer Experience Departments, driving customer satisfaction and retention. Dutta was also heavily involved in launching the Verified Merchant Program to incentivise online shopping on Pinterest. Dutta previously spent 6 years at Google as Director of Customer Success for the Americas where he was responsible for $1.8bn revenue target and all post-sales organizations across Google’s advertising products.
Interview Transcript
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