Pinterest: Middle of the Funnel

Former Global Head of Customer Success and Operations at Pinterest

Why is this interview interesting?

  • How user intent differs on Pinterest compared to Google Search, Facebook, or Instagram
  • Core differences in middle and end of the funnel user journeys and advertising products
  • How advertisers view Pinterest versus other social media inventory
  • Comparison of ecommerce on Pinterest and Instagram
  • How the advertising measurement differs on Pinterest versus Search
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Executive Bio

Dutta Satadip

Former Global Head of Customer Success and Operations at Pinterest

Dutta is the Former Global Head of Customer Success and Operations at Pinterest. He was responsible for all Post Sales and Customer Experience Departments, driving customer satisfaction and retention. Dutta was also heavily involved in launching the Verified Merchant Program to incentivise online shopping on Pinterest. Dutta previously spent 6 years at Google as Director of Customer Success for the Americas where he was responsible for $1.8bn revenue target and all post-sales organizations across Google’s advertising products. Read more

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Interview Transcript

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Pinterest: Middle of the Funnel(November 2, 2020)

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