Published November 9, 2020
Pinterest: Middle of the Funnel
inpractise.com/articles/pins-middle-of-funnel
Executive Bio
Dutta Satadip
Former Global Head of Customer Success and Operations at Pinterest
Why is this interview interesting?
- How user intent differs on Pinterest compared to Google Search, Facebook, or Instagram
- Core differences in middle and end of the funnel user journeys and advertising products
- How advertisers view Pinterest versus other social media inventory
- Comparison of ecommerce on Pinterest and Instagram
- How the advertising measurement differs on Pinterest versus Search
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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