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Old Dominion has excelled in taking on difficult freight and challenges, like delivering to Amazon, Walmart, or grocery stores. It takes extra coordination and it's time consuming but they've invested in getting the operation right and delivering on their promises, expecting to be paid for their services. If you use a cheap carrier and are going to spend $100 on that shipment, you don't know when it is going to arrive. If you want something to arrive on time and be ready for the sales floor, you need to use Old Dominion.
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They (Old Dominion) never move anything at a loss. The difference between Old Dominion and other carriers, like ABF, is that they run their own line haul, so they can reroute drivers and dynamically manage shipments.
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I've walked away from millions of dollars’ worth of business because some customers insisted that we handle all their freight, even if it's unprofitable. They would say, "If you don't handle it all, you get none of the freight." So our representatives would go in and selectively choose the hard freight, the lanes we wanted, and handle those extremely well. This approach made us sticky because many other carriers couldn't handle those lanes.
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