Published February 2, 2021
Selling Masimo SET & Patient SafetyNet Devices
inpractise.com/articles/masi-set-safetynet
Executive Bio
Andrea Martelli
Former Sales Account Manager at Masimo and Current Territory Manager at Stryker
Why is this interview interesting?
- The core intellectual property of Masimo SET technology
- How Nellcor competes with Masimo SET
- Core differences in European and US hospital culture, design, and structure
- How Masimo prices boards, and single vs reusable sensors
- Masimo’s SafetyNet opportunity and why SET is the key to continuous monitoring success
- How Apple or other wearable companies could compete with Masimo continuous monitoring
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content

Intuitive Surgical Competition: Instrument Remanufacturing Process
Remanufactured Instrument Distributor

Becton Dickinson: Leadership Style & Organic Growth
Former Senior Executive at Becton Dickinson

Becton Dickinson: M&A History, Culture & Management
Former Senior Executive at Becton Dickinson

Bonesupport: US Sales Process & Growth Opportunity
Former Sales Executive at Bonesupport
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.