Interview Clip
Published May 30, 2020
Building Performance Marketing Tests
inpractise.com/articles/marketing-tests
Executive Bio
Wouter Blok
Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide
Video is exclusive to members, sign up now to enjoy this and many other features.
Why is this interview interesting?
- How to set up AB tests and pre-post analysis for different marketing strategies
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
COVID-19: Change in Marketing Spend
Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide
Travel Demand post-COVID-19
Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide
Facebook and Google Ad Credits during COVID-19
Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide
Evolution of SEO and SEM
Former Manager of Booking.com Account at Google and Current VP, Performance at GetYourGuide
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.