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IP Interview
Published April 28, 2025

Kneat: Sales Process & Org Structure

Executive Bio

Former Sales Executive at Kneat

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Let's consider a typical year. How does the bonus compare to the base salary if I were to join as a sales rep now?

It's more of a 50/50 split. One of the things that always attracted me about Kneat's compensation, which I think is one of the better compensations out there, is the way they tier their opportunities. Up to a certain amount that you sell, there's a standard percentage. If you go higher than that, the percentage increases not only on software but also on services and on the accounts that you grow. The higher you aim to hit a tier, the better the compensation will be for you. That was the incentive for all of us. When you wanted to hit a number, that's what you aimed for. You were trying to reach that point where you thought, "Gosh, this looks really great. If I can get to X number, sell X amount of volume, it's going to get me X amount of commission." So you're always aiming to reach that next tier in the compensation structure.

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Definitely. That relates to my next question; which budget does it come from and how does that matter?

When ValGenesis comes into play and the budget is in IT, they typically have a better chance, I would say an 80% chance of winning it because they are trying to capture that market space, so their software is very low cost. It really does matter.

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