Interview Clip
Published January 21, 2020
Jaguar Land Rover: Managing Two Automotive Brands
inpractise.com/articles/jlr-two-brands
Executive Bio
Andy Gawthorpe
Former Marketing and Planning Director and Operating Executive Committee Member for Chery JLR
Why is this interview interesting?
- The history of Jaguar and Land Rover brand management under Ford, BMW, and Tata ownership
- Difficulty managing two brands
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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