Jaguar Land Rover: Challenges for the British Automaker
Former Global Sales Director at Jaguar Land Rover
inpractise.com/articles/jlr-challenges
Why is this interview interesting?
- Why cost is the fundamental root cause of the issues at JLR
- How historical strategic decisions handicapped JLR
- Difference in the stocking schemes at Chinese versus Western dealerships
- JLR portfolio positioning versus larger German competitors
- Potential solutions to JLR's performance issues
Andy Goss
Former Global Sales Director at Jaguar Land Rover
Andy Goss has worked on four different continents for French, German, British, and Japanese automotive companies since the early 1980's. Goss was European Sales Director at Toyota from 1992-99 where he helped bring the Carina E and Corolla to market. He then held the position of CEO of Porsche Cars, UK for 12 years before moving to President of JLR North America in 2011 where he was respo nsible for all of the US operations. Goss was then appointed as Global Sales Operations Director in 2013 where he was responsible for global sales and customer service reporting directly to JLR CEO Dr Ralf Speth.
Interview Transcript
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