Interview Clip
Published May 9, 2020Conducted April 7, 2020
Jim Beam: Marketing to Millennials
inpractise.com/articles/jim-bean-millennial-marketing
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Why is this interview interesting?
- How Jim Bean retold the story and history of the brand to younger consumers
- The importance of knowing what you truly stand for as a brand
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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