IP InterviewPublished March 20, 2020
The Growth in Influencer Marketing
inpractise.com/articles/influencer-marketing
Executive Bio
Julie Falconer
Author, A Lady in London and a Leading Travel Influencer
Why is this interview interesting?
- How the influencer marketing model works
- The importance of trust in the influencer channel
- How brands can vet and select influencers to partner with
- Differences between Instagram and YouTube as an influencer channel
- How Gen-Z behavior is different from previous generations
- What mistakes brands typically make in the influencer channel and how to avoid them
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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