The executive has spent 15 years at Barrett-Jackson and has over two decades of experience in the collector car industry. The executive is currently a collector car consultant and has experience dealing with the most prominent auction companies.
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So, it's imperative to start with live auctions. Many like myself will go to an auction and fall in love 10 times walking down one aisle. I will go for one car I'm hell-bent on buying, and I’ll see another that I like and want, and I may end up going home with two cars. That's one thing that the online component does not give you. Many people will shy away from the online piece because they, like myself, believe in buying visually and being able to inspect a car. I will never, ever again, buy a car sight unseen. I don't care if it's Bring a Trailer.
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I think Broad Arrow should have almost splintered off and focused on the meat and potatoes that is Hagerty's base where the end-user has the $50,000 car and it's his pride and joy, and then kept the Broad Arrow space with the European classics, pre-wars, and the like, separate. They’re tough to comingle. I don't understand it. I don't even think Bring a Trailer sells many big, heavy cars, the pre-war classics, the brass-era stuff. The people that love those cars are dying off, and their kids are not picking up that same passion.
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The executive has spent 15 years at Barrett-Jackson and has over two decades of experience in the collector car industry. The executive is currently a collector car consultant and has experience dealing with the most prominent auction companies.