IP InterviewPublished April 5, 2020Conducted March 27, 2020
GrabTaxi: Driver Retention & Loyalty
inpractise.com/articles/grab-driver-retention
Executive Bio
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Why is this interview interesting?
- Why driver earnings is the core KPI for all ride-hailing businesses
- How Grab approached recruiting drivers for GrabCar and GrabTaxi
- The importance of understanding the power of community to drivers
- How to use incentives and loyalty schemes to drive loyalty with the supply side
- Biggest lessons from recruiting and retaining drivers for Grab
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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