GrabTaxi: Driver Retention & Loyalty
Former Head of Driver Retention at Grab and Current Head of Operational Support at GET
inpractise.com/articles/grab-driver-retention
Why is this interview interesting?
- Why driver earnings is the core KPI for all ride-hailing businesses
- How Grab approached recruiting drivers for GrabCar and GrabTaxi
- The importance of understanding the power of community to drivers
- How to use incentives and loyalty schemes to drive loyalty with the supply side
- Biggest lessons from recruiting and retaining drivers for Grab
GrabTaxi: Driver Retention & Loyalty(March 27, 2020)
Palm Leviwong
Former Head of Driver Retention at Grab and Current Head of Operational Support at GET
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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