Interview Clip
Published May 10, 2020
Grab Car: Recruiting Ride-hailing Drivers
inpractise.com/articles/grab-car-recruiting-ride-hailing-drivers
Executive Bio
Palm Leviwong
Former Head of Driver Retention at Grab and Current Head of Operational Support at GET
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Why is this interview interesting?
- A comparison of the onboarding strategy of existing taxi drivers for GrabTaxi versus GrabCar
- How Grab used digital marketing channels to target more educated GrabCar potential drivers
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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