Looking back at your 25 years in the industry, what were the key turning points and structural shifts that shaped the industry into what it is today?

Understanding the dynamics that differentiate Italy from other markets is crucial for building a successful strategy in the online space. The key here is retail. Properly leveraging a retail network in Italy is essential for becoming a leader in the online space. This is because regions in Italy, particularly in the center, south, and islands, have people who are reluctant to share their data or payment methods online. The so-called omnichannel experience is more than just a slogan. It becomes a funnel and a UX journey for many customers who are accustomed to anonymous betting, typical of retail in Italy, and want to convert. They don't trust many brands but they trust their retail brand because they bet in the shop.