IP InterviewPublished June 6, 2020
Fever Tree: US Distribution
inpractise.com/articles/fever-tree-us-distribution
Executive Bio
Scott Westerman
Current Executive Vice President at Southern Glazer's Wine & Spirits
Why is this interview interesting?
- Southern Glazer's strategy of pitching Fever Tree to on-premise accounts
- How bartenders view Fever Tree and buy mixers
- Advantage of Southern Glazer's versus Schweppes distribution
- Fever Tree's structure of co-merchandising with spirits brands and Southern Glazer's
- How the change in pricing of Fever Tree could impact volume
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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