Ferrari: Values and Culture of a Prestigious Automaker

Former Chief Product Officer and SVP Production Processes at Ferrari

Why is this interview interesting?

  • Core values that drive the culture at Ferrari
  • Organizational design of Ferrari versus other OEMs
  • What drives the superior capital efficiency of Ferrari versus competitors
  • Fixed and variable cost breakdown for Ferrari versus other OEMs
  • Biggest risk for Ferrari in the next 5 years
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Executive Bio

Ervino Riccobon

Former Chief Product Officer and SVP Production Processes at Ferrari

Ervino has 24 years experience in the auto industry. He spent 18 years at Mckinsey as a consultant in the advanced industry practice with the majority of his time in the automotive segment. After working with Ferrari throughout his time at McKinsey, the luxury automaker created a new role that concentrated on creating cost competitiveness with responsibilities of purchasing and manufacturing efficiency. Ervino saw the company transition from a business within a large mass automaker to a standalone publicly listed luxury sport automaker. He was one of a small team of Executive Officers at Ferrari during a crucial period of the company's history. Read more

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Ferrari: Values and Culture of a Prestigious Automaker(November 18, 2019)

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