Ferrari: Values and Culture of a Prestigious Automaker
Former Chief Product Officer and SVP Production Processes at Ferrari
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Why is this interview interesting?
- Core values that drive the culture at Ferrari
- Organizational design of Ferrari versus other OEMs
- What drives the superior capital efficiency of Ferrari versus competitors
- Fixed and variable cost breakdown for Ferrari versus other OEMs
- Biggest risk for Ferrari in the next 5 years
Ferrari: Values and Culture of a Prestigious Automaker(November 18, 2019)
Ervino Riccobon
Former Chief Product Officer and SVP Production Processes at Ferrari
Ervino has 24 years experience in the auto industry. He spent 18 years at Mckinsey as a consultant in the advanced industry practice with the majority of his time in the automotive segment. After working with Ferrari throughout his time at McKinsey, the luxury automaker created a new role that concentrated on creating cost competitiveness with responsibilities of purchasing and manufacturing efficiency. Ervino saw the company transition from a business within a large mass automaker to a standalone publicly listed luxury sport automaker. He was one of a small team of Executive Officers at Ferrari during a crucial period of the company's history.
Interview Transcript
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