You mentioned before that you try to give advice on content when applicable. Given the amount of data you have, what type of advice would you generally give to operators regarding content?

It often depends on the countries the operator is targeting. However, most of the time, the operators know what the most popular content is. They usually know what they want. As you mentioned, there might be a new game provider they haven't heard of, but we see that it's performing well in some markets. That's where we could help or give them some advice. Generally, in 90% of the cases, they know what they want and what they're looking for.

We discussed that there is a certain scale where using an aggregator for content doesn't make sense anymore. How do you handle it if operators grow beyond the scale that you're useful for?

However, we've never applied this clause, even for clients that went directly. It's expected that they might want to go directly at some point. Most clients who start with us remain with us. In certain cases, when they went directly, they only did so with one supplier but stayed with all the others. It's not often that this happens. We don't have any procedure in place to handle such situations.

Is it because the operators don't grow fast enough to reach a point where they start integrating directly? What's the reason they stay with you? Theoretically, the market is growing, so at some point, they should all reach a scale where it would make sense. There are always new ones.

None of them grow so rapidly that it would be necessary for them to go directly. Even those that are growing at a normal or fast pace, if they're happy with the service, they likely won't bother and will stay because of the good relationship they have with us. It's not often that someone would go directly after some time, but for those that grow significantly, it could happen.