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In this model, the end operator, instead of conducting 50 integrations, does one technical integration and signs one contract with the aggregator. The aggregator has the rights to resell the games from the 50 game suppliers. Essentially, the end operator does one integration, signs one contract, and has all the content available.
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The second option some aggregators provide is allowing the end operator to sign a contract directly with the game supplier. In this case, the invoice is issued directly from the game supplier to the operator. The aggregator only provides the technical solution and usually charges a 1.5% to 2% aggregation fee.
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Virtual sports are popular in some markets, similar to betting, but they are RNG based instead of real matches. The new, or rather established, vertical would be crash games coupled with fast games, like Aviator. Five years ago, this was a non-existent segment. Today, in some markets, these games can account for 10% to 15% of total traffic.
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