What made it a good time for Didi?

Because Uber was the main competitor at the time, and when Covid hit, Uber kind of became hesitant. Didi took advantage of that period to position itself. They released many product features and launched aggressive campaigns. During those two years, 2020 and 2021, Didi managed to become the player with the most significant market share in Mexico. It was just the timing; Uber didn't really capitalize on it.

Could you elaborate on that?

Certainly. Uber has a stronger brand and is associated with qualities like safety. Generally, Didi's customers are in a lower economic spectrum. So, if you're a driver with a fancier car, you tend to choose Uber. This is true in Brazil, Mexico, and likely throughout Latin America, including Chile.

Could you elaborate on that?

Didi doesn't offer a premium or larger car line. Drivers with a higher socioeconomic status usually opt for Uber. At one point, about 40% of our drivers used both apps, so it's not entirely segmented and it's the same for Brazil. For corporate business, Uber is preferred because Didi doesn't offer that option, and people choose Uber when someone else is paying for the ride.