How do you typically compare the cost per hour differences between brands like AGCO or other alternatives?

Yes, AGCO typically runs at 15% to 20% more. They have a very fine product, but there is a large buyer base for our used equipment here, which keeps our used values high. There's not as much of a buyer base for AGCO equipment yet. Today, CNH would probably be number two, probably 10% more. There's a decent base to buy that equipment, but not like John Deere. We're in a very strong Deere territory, and many farmers want to buy our one-year-old tractor that still has maybe two years of warranty left and almost the latest technologies.

But have you tried to measure how the workflow has changed since using it? I'm curious about how you've assessed the productivity the Operations Center brings in terms of decision-making, optimizing operations, or how it translates to yields or savings. Have you measured anything there?

Our number one driver is a boutique company that controls about 1.25 million acres. The company is Precision Planting. They handle all our analytics and determine planting rates, application rates, seeding rates, and product placement. That's where we get most of our information. We then enter that information into FieldView and John Deere Operations Center. Everything runs across all platforms and is measured accordingly.

In terms of reduction in application compared to before using the See & Spray, John Deere mentioned a 50% reduction in herbicide application. Is that accurate for you?

I think we could achieve a higher reduction on our corn acres, possibly around 60% or 70%.