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IP Interview
Published December 22, 2020

CarMax: Competing with Carvana

KAROPENLANEKMXCarMaxCVNACarvana
Executive Bio

George McGhee

Former Sales Manager at CarMax

Why is this interview interesting?

  • How CarMax reacted to Carvana entering Raleigh in 2015
  • The offline vs online sales progression
  • Challenges for CarMax selling vehicles online and through the hybrid model
  • How to incentivize sales staff between offline and online sales
  • How CarMax looks at managing both slow and fast moving inventory
  • CarMax in-store reconditioning efficiency
  • Advantages Carvana could have over CarMax

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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