CarMax: Competing with Carvana
Former Sales Manager at CarMax
inpractise.com/articles/carmax-competing-with-carvana
Published on December 22, 2020
Why is this interview interesting?
- How CarMax reacted to Carvana entering Raleigh in 2015
- The offline vs online sales progression
- Challenges for CarMax selling vehicles online and through the hybrid model
- How to incentivize sales staff between offline and online sales
- How CarMax looks at managing both slow and fast moving inventory
- CarMax in-store reconditioning efficiency
- Advantages Carvana could have over CarMax
CarMax: Competing with Carvana(December 8, 2020)
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Executive Bio
George McGhee
Former Sales Manager at CarMax
George has over 8 years experience working at CarMax as a Senior Sales Manager in one of two Raleigh stores. George’s store sold over 500 units per month and he was responsible for the full sales process and pioneering the transition from physical to online sales. He also oversaw the procurement of inventory and worked closely with the General Manager to manage inventory for the store. Carvana have a vending machine 15 minutes from the Raleigh store so George has first-hand experience competing with the pure-online player. George is now the Managing Director for Vehicle Exchange at WestGate Automotive, an independent auto dealer in Raleigh.
Interview Transcript
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