IP InterviewPublished December 22, 2020
CarMax: Competing with Carvana
inpractise.com/articles/carmax-competing-with-carvana
Executive Bio
George McGhee
Former Sales Manager at CarMax
Why is this interview interesting?
- How CarMax reacted to Carvana entering Raleigh in 2015
- The offline vs online sales progression
- Challenges for CarMax selling vehicles online and through the hybrid model
- How to incentivize sales staff between offline and online sales
- How CarMax looks at managing both slow and fast moving inventory
- CarMax in-store reconditioning efficiency
- Advantages Carvana could have over CarMax
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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