Cardlytics: Operational & Tech Stack Challenges
Former VP of Operations at Cardlytics
inpractise.com/articles/cardlytics-navigating-challenges
Cardlytics: Operational & Tech Stack Challenges(April 9, 2024)
Former VP of Operations at Cardlytics
The expert is a former VP of Operations at Cardlytics and was instrumental in the company's transition from startup to growth phase. He was responsible for building their enterprise offering and had operational oversight of all advertising partners. He worked with major clients like Wells Fargo, Chase, Amazon, Home Depot, and Starbucks. Under his leadership, the company reached $450 million in billings. The expert was also responsible for the delivery and design of all advertising campaigns and the improvement of the internal platform for buyers.
Interview Transcript
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But how did the company fall so far behind over the years? Were there attempts to build this that just didn't work? How did so much tech debt accumulate?
Our business model is complex. Each bank operates as a unique offers platform that we consolidate into an ad platform for advertisers. There are nuances to things like Chase adding new creative capabilities and better imagery, and logos versus Bank of America required building two separate operating paths for a while. We had to refine and consolidate that into a streamlined system, which was a recurring process.
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