IP InterviewPublished September 3, 2021
Cardlytics: Scaling the Advertiser Side of the Network
inpractise.com/articles/cardlytics-scaling-the-advertiser-side-of-the-network
Executive Bio
Randall Beard
Former President at Cardlytics
Why is this interview interesting?
- Closed loop measurement advantages
- How marketers look at CDLX as a channel
- Barriers to advertiser adoption
- How agencies look to measure spend across channels
- CDLX vs FB and Google channels
- Solutions to driving higher adoption of CDLX
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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