Cardlytics: Scaling the Advertiser Side of the Network

Former President at Cardlytics

Why is this interview interesting?

  • Closed loop measurement advantages
  • How marketers look at CDLX as a channel
  • Barriers to advertiser adoption
  • How agencies look to measure spend across channels
  • CDLX vs FB and Google channels
  • Solutions to driving higher adoption of CDLX
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Executive Bio

Randall Beard

Former President at Cardlytics

Randall has nearly 30 years marketing experience working as a CMO of large CPG companies, within analytics and measurement at Nielsen and finally at Cardlytics. He started his career at P&G where he ran various business units in the US and APAC. He then moved to American Express to run the Travelers Cheques and Prepaid Services business before leading Marketing for UBS Wealth Management. In 2009, he joined Nielsen where he was responsible for running advertiser solutions and Nielsen’s US TMT division. Randall joined Cardlytics as Group President where he was responsible for the advertiser side of the business and is now a board member and advisor to various companies globally.Read more

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Cardlytics: Scaling the Advertiser Side of the Network(August 11, 2021)

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