eBay & Zynga: Building Online Communities

Executive Bio

Shira Levine

Former Manager, PowerSeller Program at eBay & Global Community Director at Zynga

Why is this interview interesting?

What makes a healthy online community
How eBay launched and scaled the PowerSeller program to drive retention and higher GMV
How marketplaces approach serving both B2C and B2B suppliers
Why gamification is not crucial for all online marketplaces
How to think about driving engagement and retention in online communities
Risks for supplier revolts due to marketplace imbalances
Online community comparison between eBay sellers and Farmville players

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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