IP InterviewPublished June 28, 2020
eBay & Zynga: Building Online Communities
inpractise.com/articles/building-online-communities-ebay-zynga
Executive Bio
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Why is this interview interesting?
- What makes a healthy online community
- How eBay launched and scaled the PowerSeller program to drive retention and higher GMV
- How marketplaces approach serving both B2C and B2B suppliers
- Why gamification is not crucial for all online marketplaces
- How to think about driving engagement and retention in online communities
- Risks for supplier revolts due to marketplace imbalances
- Online community comparison between eBay sellers and Farmville players
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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