eBay & Zynga: Building Online Communities
Former Manager, PowerSeller Program at eBay & Global Community Director at Zynga
inpractise.com/articles/building-online-communities-ebay-zynga
Why is this interview interesting?
- What makes a healthy online community
- How eBay launched and scaled the PowerSeller program to drive retention and higher GMV
- How marketplaces approach serving both B2C and B2B suppliers
- Why gamification is not crucial for all online marketplaces
- How to think about driving engagement and retention in online communities
- Risks for supplier revolts due to marketplace imbalances
- Online community comparison between eBay sellers and Farmville players
eBay & Zynga: Building Online Communities(June 9, 2020)
Shira Levine
Former Manager, PowerSeller Program at eBay & Global Community Director at Zynga
Interview Transcript
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