Building Great Brands: Launching P&G Products in Asia
Former Associate Brand Director - Fabric Care at P&G
inpractise.com/articles/building-great-brands-dominique-touchaud-asia
Why is this interview interesting?
- Re-launching a brand in China: lessons from the re-launch of Gillette, adapting the product and branding for the local market
- Launching a brand in China: lessons from the launch of Downy and the importance of highly specific customer targeting
- The concept of ‘cultural intelligence’ and why it is a crucial part of a marketer’s toolkit
- Case study on a major source of failure in launching consumer packaged goods: the failure to listen to your customer
- How the needs of large advertisers like P&G are changing and what this means for media agencies like WPP
Dominique Touchaud
Former Associate Brand Director - Fabric Care at P&G
Interview Transcript
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