Interview Clip
Published May 11, 2020
Building your Brand DNA
inpractise.com/articles/building-brand-dna
Executive Bio
Lisa Pomerantz
Former Chief Marketing Officer at Bottega Veneta, Kering
Video is exclusive to members, sign up now to enjoy this and many other features.
Why is this interview interesting?
- How brands should define what they truly stand for before communicating anything
- The culture and brand promise of Bottega Veneta
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
Richemont: The Van Cleef & Arpels Brand
Former VP at Van Cleef & Arpels, Richemont
Watches of Switzerland Group: Tariffs & the Evolving Distribution Landscape
Former World Service Logistics Manager at Rolex
Watches of Switzerland Group USA: A Brand's Perspective
Former VP at Van Cleef & Arpels, Richemont
LVMH, Hermès, Kering: US–China Headwinds, Pricing Reset, and Margin Protection
Former Executive at LVMH
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.