IP InterviewExecutive Bio
Lisa Pomerantz
Former Chief Marketing Officer at Bottega Veneta, Kering
Why is this interview interesting?
- Formulating an integrated marketing communication strategy
- The heritage of Bottega Veneta and how the brand connected with consumers
- The importance of communicating what you stand for as a brand
- How Michael Kors built a brand and challenges scaling
- Core pieces of advice for young marketers entering the luxury world
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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