Bottega Veneta: Luxury Brand Building

Former Chief Marketing Officer at Bottega Veneta, Kering

Why is this interview interesting?

  • Formulating an integrated marketing communication strategy
  • The heritage of Bottega Veneta and how the brand connected with consumers
  • The importance of communicating what you stand for as a brand
  • How Michael Kors built a brand and challenges scaling
  • Core pieces of advice for young marketers entering the luxury world

Executive Bio

Lisa Pomerantz

Former Chief Marketing Officer at Bottega Veneta, Kering

Lisa is a luxury goods marketing veteran and has worked at a handful of the world’s most valuable brands. Lisa is the former CMO Bottega Veneta, the Italian brand with €1.1bn in revenue and owned by Kering, where she has spent a total of 10 years leading marketing during two spells working at the brand. Previously, Lisa was SVP, Global Communications and Marketing at Michael Kors for 7 years after spending 6 years leading marketing for CELINE, the luxury leather goods brand owned by LVMH, in North America. Read more

View Profile Page

Interview Transcript

... (transcript preview, sign up to read more) ...

Sign up to read the full interview and hundreds more.


Bottega Veneta: Luxury Brand Building(April 7, 2020)

Sign up to listen to the full interview and hundreds more.


Speak to Executive

Join waiting list for IP Partner
Did you like this article ?